Collection: Sleek Makeup

Founded in 1995, in the heart of East London, Sleek MakeUP was created in response to deeper skin tones being under represented in the market. Loved by women of all skin tones, due to its high pigmentation and quality, they became an instant hit with the locals.

By 2009, they officially became a Global brand, launching into new markets and online, reaching all corners of the world. Following years of success on the UK high street, Sleek MakeUP became part of the WBA family in 2015. Starting from humble beginnings, Sleek MakeUP is now sold in over 50 countries and over 2,500 stores globally.

At Sleek MakeUP their mission from the beginning has always been to promote inclusivity, whilst giving their consumers the freedom to express themselves, unapologetically. Encompassing this fighting spirit, 2017 saw the launch of their first ever film campaign, #myfacemyrules.

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